About Skymachine:
Mitch Greer's Design Practice
Skymachine, as a Design practice, is an agile project studio, for graphic design, animation, and illustration. While most of our clients are remote, we do have a wonderful Bohemian three person inspiration and review corner. We’re globally minded, but with local pride in the East Bay, California. Because of our practice situated in the East Bay, in California, in addtion to internet resources, we can access the main stacks of the University of California, Issues Magazines encompassing a wide selection of design and culture books, and the Berkeley Art Museum and Pacific Film Archive. In this way we can get a true view of the field of contemporary design, art, and deep historical contexts.

I worked at Digitas for four years, in a barrage of design thinking and advanced practice, something that I hadn’t had yet. I found that I was truly in love with Design, and I had a passion for it that didn’t happen for me in anything else. Design felt like home. It was right on the edge of new design and the changing nature of advertising. I didn’t understand advertising, I never had to, yet I learned from so many of my colleagues the traditional ways of making and learning.

I was in San Francisco at the Digitas Office when I watched the Lord of The Rings process films accompanying the DVD of the film. I must have watched it 30 times. I was pulled in in a way I thought nothing could. I wanted to learn the craft of film production, and I went back to school at the School of the Art Institute of Chicago four years later, not knowing that art had reached a completely intellectual and academic level of inquiry. Like all of my experiences at school, the experience was one of extremes. Fantastic experiences with teachers that I will always deeply respect, and the obvious pitfalls of institutions of power, like a force the Art Institute of Chicago can bring. I made some of my best experimental design at SAIC, and learned so much about art. Process, theory, and the idea of the artist as independent researcher formulated my view of the practice of making art. In a lot of ways, as I was to discover, this was a view that supported the role of design, as much as art.

I freelanced with agencies and independent freelance groups for my entire time in Chicago. I was in an art and design, both at full force, maelstrom. From that point on, back in SF, I freelanced for years, with a variety of clients. I continued to make a commitment to art and design, also exhibiting all over the country. I still maintain that regimen. I am both a practicing artist and practicing designer.

I returned to SF and finished my BFA at the San Francisco Art Institute for Design and Technology in 2016, which was really more of a study of art and technology, and I was instilled with more theory and practice. Once I was finished, I went to California College of the Arts in pursuit of an MFA in Design. It made me the designer I am today. That last sentence is maudlin but not hyperbole. The process of primary and secondary research, the role of creative restrictions, a true passion and love for design; all of these became the foundation ingrained in my art and design practice. It was amazing.

In May 2020, I am reviving the name of Skymachine, a website I have had now for twenty years. I am excited to link all of these personal investigations into one practice. An institution itself that is always in a state of Becoming, to further the union of art and design.
Mitch Greer
mitch@skymachine.com http://www.skymachine.com
2017-2020 MFA Design: California College of the Arts
2014-2016 BFA Design and Technology: San Francisco Art Institute (SFAI)
2004-2007 School of the Art Institute of Chicago (SAIC)
2017 Design Scholarship CCA
2016 Recognition of Academic Achievement SFAI
2016 Outstanding Undergraduate Student Award: Design and Technology SFAI
2016 Deans Scholarship SFAI
2014 Deans Scholarship SFAI
2004 Merit Scholarship SAIC
Selected Bibliography
The Lickets Interview KZSU Stanford
The Lickets Ten Mystery Flavors: Textura
Fake Universe Man Review
The Wire, issue 255 May 2005